To help celebrate National Pet Wellness Month in October, PR Hacker conducted the 'Purr-ly Whites' National Pet Wellness Survey on behalf of our client, Meow Mix.
To conduct the survey, we asked 500 cat parents about their kitties' dental health routine. The results are simply fur-scinating. Click here to learn more!
At PR Hacker, we track all things viral and last night's 2nd presidential debate was no exception.
With Trump's video scandal dominating the viral chatter, we spent the weekend analyzing the overall volume and sentiment on Facebook, Twitter, and other social media platforms — both pre-debate and post-debate —plus looking closely at Google search data and key geographic trends.
CEO Ben Kaplan spent some time with KDOW's Kym McNicholas this afternoon, participating in her weekly conversation on innovation.
During their conversation, Ben fielded calls from a variety of people on "how to hack PR." He touched on numerous topics, including: how to create a noteworthy brand that people want to talk about, how to create an effective influencer campaign, how to become an industry thought leader by utilizing niche areas of expertise, and how to market your product by using data driven techniques.
With Trump and Hillary finally battling it out in the first presidential debate of 2016 on September 26, PR Hacker conducted a post-presidential debate flash poll on behalf of our client, Pollfish.
To conduct the study, we surveyed 1,000 Americans immediately after the debate about each candidate's likability, tone, and message resonance.
To help celebrate National Drink Beer Day on September 28, PR Hacker conducted the Budweiser 'Beer With Your Buds' National Survey on behalf of our client, Anheuser-Busch.
To conduct the study, we surveyed 2,000 Americans about their top drink to enjoy with friends at a bar or other social venue.
Here's a quirky stat for you: Did you know that people in the Northeast enjoy American cheese on their burgers more than any other region in the U.S.?
To find quirky stats like these in time for National Cheeseburger Day (Sept. 18) — yes, mark your calendars! — PR Hacker created the Cheesiest, Meltiest, Gooiest Cheeseburger Survey on behalf of our client, Finlandia Cheese.
To conduct the study, we surveyed 2,000 Americans about their cheese preferences as related to cheeseburgers. The results are in and they are "grater" than you ever imagined.
Three people walk up to a bar. The first orders wine, the second orders a gin & tonic, and the third orders domestic beer. Which person, do you think, has the most interesting conversations that night?
To help answer this question, PR Hacker launched the Budweiser 'Beerpressions' National Survey—a first-of-its-kind study (on behalf of our client, Anheuser-Busch) about how beverage choices influence first impressions and perceptions of approachability.
So is your drink choice worth a thousand words?
Do you love the green bean casserole as much as your neighbor? How about as much as your entire state? PR Hacker created the Del Monte 'Green Bean Index' to help generate news for the nation's largest supplier of canned green beans. With 30 million green-bean casseroles set to appear on Thanksgiving tables next week, Kentucky just ranked #1 in the U.S. for love of green bean casserole!
What do you get when you give wearable technology to a charmingly choosy orange tabby cat? A whole lot of fun and adventure. PR Hacker has been hard at work with the popular 9Lives brand and its new trend-setting campaign to "reboot" the iconic 'Morris the Cat' character as if he were a Hollywood franchise. Check out the behind-the-scenes into this campaign on the New York Times this morning.
A few weeks back, we noticed that Meredith Vieira had been on the Tonight Show With Jimmy Fallon — and had actually mentioned during the segment hat her dog, Jasper, loves Pup-peroni. Vieira, of course, had just launched the third biggest daytime talk show in America — so this was a pretty big deal. So at PR Hacker, we sprung into action... contacting her production team and sending over a gift basket of Pup-peroni goodies to thank her for the mention.