The Motor City was next in the Milo’s Kitchen Treat itinerary, as the food truck team headed to Detroit, Michigan dog parks.

Detroit’s business press is extensive, and so it was a great way to engage more media verticals, by creating a story that attracted not only consumer media but the more serious business reporters as well.

With slight tweaks to the pitch to appeal to that media vertical, we were able to secure hits not only in consumer verticals (including CBS, Detroit, City and Press Detroit, Detroit Metro Times, and WDIV (NBC), but also in top tier business media like Crain’s Detroit and Detroit Business.