A few weeks back, we noticed that Meredith Vieira had been on the Tonight Show With Jimmy Fallon -- and had actually mentioned during the segment hat her dog, Jasper, loves Pup-peroni. 

Vieira, of course, had just launched the third biggest daytime talk show in America -- so this was a pretty big deal. So at PR Hacker, we sprung into action... contacting her production team and sending over a gift basket of Pup-peroni goodies to thank her for the mention.

The result:  Vieira generously called out the brand again during one of her first shows.