CEO Ben Kaplan spent some time with KDOW's Kym McNicholas this afternoon, participating in her weekly conversation on innovation.

Ben fielded calls from a variety of people on "how to hack PR." He touched on numerous topics, including:

  • "Me-First" PR, Not "You-First" PR
  • What an influencer campaign can do for your brand
  • Getting to the core of what makes a brand noteworthy, and how to break through the noise
  • The Rule of Three: Focusing on three unique, niche areas of expertise in an effort become a thought leader
  • A quick look at a data driven, growth focused, and viral optimized approached to marketing