With the annual Academy Awards occurring each February, Meow Mix wanted to insert its brand into the ‘Oscars’ telecast and showcase the important role that cats play in bringing viral video entertainment to our everyday lives. The PR Hacker team brainstormed an original concept for an alternative cat entertainment awards show — The Cat’s Meow Awards — to be launched simultaneously with the real Oscars program.
Milo's Kitchen wanted to communicate that dogs deserve the same quality food as their human counterparts. But how could they create massive awareness – given budget for 15 local events – on a very short timeline? With three weeks to plan and execute the activation, PR Hacker launched the first-ever food trucks for dogs in 15 U.S. metropolitan markets.
Budweiser wanted to generate consistent earned media coverage at a lower cost per impression – especially during periods without large-scale brand sponsorships. So, to create news that mass media outlets could cover, PR Hacker created the Budweiser Beerpressions National Survey — a study about how beverage choices influence first impressions.
Del Monte wanted to boost its Thanksgiving sales but didn’t have any budget remaining for traditional television, radio, or print advertising. So, to create news that a broad range of mass media outlets would cover in the two week lead-up to Thanksgiving, PR Hacker created the Del Monte Green Bean Index — a ranking of which U.S. states love green bean casserole the most.