Peer to Peer Sharing
Consumers post excitement about one of our brand's products, try it out, create UGC, and socially share it.
Before taking the time and expense to mail consumers products, we first pre-qualify them through either their past brand sharing history or by asking them to create a sample post (such as a "heard about this product, have you tried it?” post).
SOCIAL SHARING WITH UGC EXECUTION
We either mail consumers a new product or deliver to them branded content to experience. Consumers share their experience with the product or content in a natural and organic way — with instructions on how to include themselves, their family, or their friends in the post and their own accompanying video photo (similar to product placement in a movie).
For the consumers who do the best job advocating for our brand, we offer them a bonus opportunity to do additional social media posts or to recruit interested friends.