Peer to Peer Sharing

Consumers post excitement about one of our brand's products, try it out, create UGC, and socially share it.

PRE-QUALIFICATION

Before taking the time and expense to mail consumers products, we first pre-qualify them through either their past brand sharing history or by asking them to create a sample post (such as a "heard about this product, have you tried it?” post).

SOCIAL SHARING WITH UGC EXECUTION

We either mail consumers a new product or deliver to them branded content to experience. Consumers share their experience with the product or content in a natural and organic way — with instructions on how to include themselves, their family, or their friends in the post and their own accompanying video photo (similar to product placement in a movie).

BONUS AMPLIFICATION

For the consumers who do the best job advocating for our brand, we offer them a bonus opportunity to do additional social media posts or to recruit interested friends.