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EMMA SCHIFFER is a lifelong storyteller and content creator.  She comes to PR Hacker from Accenture at Google, where she worked with global teams to create ad copy for more than 40 of Google's major clients — focusing on how to use the power of textual triggers and cultural relevancy to increase customer engagement.

Before transitioning into the world of advertising, Emma worked for one of Berkeley's major newspapers — The Daily Californian. As a writer and editor for their blog, she routinely created articles that went viral in the Berkeley community. She brings this experience both working with journalists and writing sticky content to her work at PR Hacker. 

Emma is a Phi Beta Kappa graduate of UC Berkeley. When she's not at work, you can find her playing guitar, reading, or laughing at podcasts in public.