As part of our PR Hacker Labs podcast, we've created a new series called Secrets of My Inbox. In this special series, we interview top editors, producers, journalists, reporters, bloggers, and on-air talent—going behind-the-scenes to reveal what it takes for your company to get featured by these media gatekeepers.
In today's interview (listen to the audio by clicking the embedded player above), PR Hacker founder and CEO Ben Kaplan chats with Dylan Tweney, Executive Editor of VentureBeat. In the interview, Ben flips the script, looking at a media pitch from the perspective of the journalist receiving it.
Here at PR Hacker Labs, we like to pose serious questions:
HAVE YOU EVER MADE OUT IN PUBLIC?
WAS YOUR MAKEOUT SESSION FEATURED ON THE EVENING NEWS?
If not, consider the photo above. What's going on here?
And why must every start-up founder, business owner, or entrepreneur go do this right now?
To see what we mean, let's zoom out...
Think about everything you know about public relations, publicity, and social media.
Ok, now forget it.
Forget everything you've ever heard from the PR industry. Forget what your friend said who works at a PR agency. Forget the advice you received from that tech conference speaker.
Starting right now, we're going peel back the layers of traditional PR. We're going to trim the fat. We're going to focus on what can get us better results in less time.
So are you ready to create a new type of PR that's leaner, meaner, and cleaner? Let's do some PR hacking.