• Shared SF (map)
  • 739 Bryant St
  • San Francisco, CA, 94107
  • United States

Would you like to drive millions of users to your website, product, mobile app, or service by harnessing the power of free mass media coverage?

Would you like to raise $120,000 on Kickstarter in under one week?

Quadruple-threat PR hacker Ben Kaplan has done it all -- as a media pundit, brand spokesperson, boutique PR firm owner, and seasoned journalist. In this interactive workshop, he'll show you how a little creativity and strategy can turn you and your business into a media superstar that generates millions of dollars worth of publicity at minimal cost to your start-up, growing business, or other venture.



  • Startup founders and entrepreneurs who need to show "traction"
  • PR and marketing managers who need media coverage on a limited budget
  • Individuals who are launching Kickstarter or other crowdfunding campaigns
  • Anyone who wants to "hack" the PR system for their company or cause


  • How to "create news" and make ANY start-up more "newsworthy"
  • How to leverage breaking news and seasonal "news pegs" for more publicity
  • How to best pitch TV producers, radio hosts, newspaper reporters, and magazine editors
  • How to tactically "change up" your pitch when targeting bloggers and online influencers
  • How to build and manage your own media contact list in minimal time
  • How to organize and manage a strategic e-mail blast to media contacts
  • How to quickly and easily demonstrate your expertise and credentials
  • How to "pre-produce" a segment or story for the media
  • How to convert media exposure into website traffic and user data capture
  • How to transform a single media interview into regular repeat appearances
  • How to answer any media question by perfecting your "talking points"
  • How to add "buzz" to your interviews by using hot-button stories and phrases


We'd love to have you come prepared to briefly explain your product, service, company, or cause (in just a few sentences). Near the end of the presentation, we'll invite audience members on stage to participate in a Lightning Pitch round. In 3 minutes or less, Ben will help you brainstorm an awesome "media hook" for getting widespread PR and media coverage.