• Rackspace (map)
  • 620 Folsom Street #100,
  • San Francisco, CA 94107
  • United States

LIVE STREAM LINK: 

https://www.periscope.tv/w/1dRJZqeOqbaGB

VIDEO LINKS IN PRESENTATION:

1.  Dollar Shave Club

2. Canine Carry Outs: Treat Team

3.  Beats by Dre:  The Game Before the Game

4. Milo's Kitchen: Thank You, Doggy

5.  Spotify U.S. Launch

6. Natural Balance: Employee Unity

7.  Flic Crowdfunding

8.  9Lives: Morris at SXSW

 9. Apple:  Here’s to the Crazy Ones

10. Harmless Harvest: 14 Days Launch

11. Google: Parisian Love

12. Meow Mix: Introducing the Acatemy

13. Dove: You're More Beautiful Than You Think

14. Meow Mix: Cat's Meow Awards

 

EVENT DESCRIPTION:

Here's the situation: You've got a killer product, a rising brand, and want to use high-octane video marketing to demonstrate your value proposition and reach millions of target users and customers — FAST. 

But how do you make sure that any time and monetary investment you make into crowdfunding, explainer, or brand videos really brings home maximum results?

In this high-energy interactive presentation, video engagement expert Ben Kaplan -- who also serves as CEO of PR Hacker [www.prhacker.com] and leader of its cutting-edge video production division -- will teach you everything you need to know about how to inject rocket fuel into your video marketing using the viral velocity factor.


[Viral Velocity:  The speed by which a video compels you to engage with it, share it, and take some call to action.]


Ben's presentation will cover all you need to know about three key types of video marketing:

1.  Crowdfunding Video -- A video used to introduce products on Kickstarter or Indiegogo and rally support
2.  Explainer Video -- A video that rapidly communicates the value proposition of your product or service
3.  Brand Video -- A video that communicates strategic brand messages to a consumer or business audience


TARGET AUDIENCE:

  • B2C startups that want to use video to attract large numbers of consumers to try their product quickly
  • B2B startups that want to attract customers and increase engagement at the top of the sales funnel
  • Larger B2C and B2B brands that want to employ "scrappy" viral video marketing tactics to get results faster
  • Companies that already engage in video marketing and want to maximize their video distribution and ROI
  • Founders and entrepreneurs who want to visually illustrate results that impress investors
  • Heads of marketing and PR who are looking to emotionally communicate their brand messaging
  • Product managers and brand leaders who want to employ the cutting edge of PR, social, and digital marketing


TOPICS COVERED:

  • How to determine which style of video content is optimal for you (documentary, scripted, humor)
  • How to develop a video concept that is noteworthy, surprising, and worth investing in
  • How to map out "scrappy" video production ahead of time to reduce budget and speed up deliverables
  • How to execute a top notch video rollout campaign while remaining lean with your budget
  • The 4 questions to ask video production companies before signing the dotted line
  • The optimal length, format and tone for each type of video you plan to produce
  • How to activate positive emotions that cause people to take action after seeing the video
  • What separates noteworthy videos from the ones that barely anyone will watch
  • How to use A/B testing and video optimization to enhance your videos
  • How to develop a paid video distribution plan to seed initial views that then get shared organically
  • How to distribute videos to key influencers to activate the “Halo Effect”


AGENDA:
6:00 pm:  Doors open, registration, and networking
6:30pm to 7:30pm:  Main presentation
7:30pm to 8:15pm: "Lightning video pitches"
8:15pm to 9:00pm: Individual questions and networking


MORE INFORMATION:
Learn more at:  http://www.prhacker.com/upcoming-events/

Watch the video from our last event: https://www.youtube.com/watch?v=0_m42uE6jWo

Let your Facebook friends know you're going: https://www.facebook.com/events/1556855657954057/

WHEN

Wednesday, August 3, 2016 from 6:00 PM to 9:00 PM (PDT) - Add to Calendar

WHERE

Rackspace - 620 Folsom Street #100, San Francisco, CA 94107 - View Map