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How to position your message as an interesting story within the overall strategic context of a larger framework.
The importance of "you first" PR over "me first" PR.
Understand how to re-position a story to reach a much wider audience.
Ways to take advantage of trends within the 24 hour news cycle.
How to create news that becomes locally relevant for many different regions—with the same story.
Important factors to consider when evaluating the success of a story's overall reach.
Why small tweaks can make a big difference in terms of how many media outlets pick up your story.
Clever tips to maximize the value of each of the media engagements you receive.
Once you get a high profile media hit, use these tactics to create a snowball effect.
Sometimes, it's the lesser known sources that drive the most engagement—how to separate prestige from results.